Reporting To: 

Senior Manager: Media and Marketing

Purpose: 

To manage the Clientèle Telesales leads acquisition strategy by on-boarding and managing lead partners, managing lead delivery and supporting campaign performance.

Key Responsibilities

• Formulate Operational strategy in relation to Marketing on lead distribution with analytics.
• Report hourly, daily, weekly and monthly to business on findings.
• Effectively managing the support team (Quality Assurance) and ensuring KPI’s and SLAs are met.
• Manage supplier relationships by tracking and reporting on budgets, lead volumes and campaign performance.
• Assist with monthly invoicing.
• Conduct weekly, monthly and quarterly supplier reviews.
• Monitor conversion and report to stakeholders for the Marketing and Telesales departments.
• Monitor key metrics on campaigns – Cost per Lead, Cost per Sale and First Premium Unmets.
• Ensure operational efficiency of applicable processes/structures/systems in the on-boarding of suppliers, campaign setup and reporting.
• Ensure the effective allocation, management and optimization of campaigns alongside Dialler Management and Telesales.
• Ensure Procedural enhancements as and when required.
• Analyse efficiencies within Media and Telesales – regarding leads.
• Make recommendations and implement solutions (reporting and analytics) with regard to lead distributions in Telesales & Media planning.
• Translate suggestions into workable solutions.
• Address inefficiencies across all departments (internal and external) leads and outsourced lead providers.
• Develop and manage relationships and SLA’s with relevant business partners (Telesales & Media department).
• Attend relevant Telesales forums in relation to lead management and campaign performance.
• Generate relevant reports and reporting to Senior Management.
• Management of lead opt outs in relation to POPIA.
• Source and on-board new lead partners with the aid of Group Legal.

Experience and Qualifications:

• At least 3-5 years Marketing/administration experience
• Data Analytics
• CRM tool exposure advantageous
• Campaign Management
• Advanced Excel
• Management
• Project Management
• Understanding of POPIA

Core Competencies:

• A driven individual that communicates directly and openly.
• A person with a broad and well-rounded skill set and a creative approach to structuring.
• Ability to work in a multi-cultural environment.
• Confident, results driven professional.
• Extensive staff management experience.
• Strong systems and control experience.
• Strong data and analytical skills (reporting key)

Personal Characteristics:

Professional, adaptable, confident in personal capabilities, proactive, reliable